Sprint Uses GestureTek 3D Tracking & Control System for New Interactive Digital Signage Campaign 

May 2009 – GestureTek’s innovative 3D depth sensing technology was selected to power an attention-grabbing interactive digital signage system on behalf of telecom leader Sprint.

Sprint’s 3D depth sensing interactive display screen, with mobile phone connectivity, tracks people’s body movements, and responds by sending a Sprint promotional message that follows them the entire length of the interactive billboard.  The interactive motion-detecting advertising message invites users to create their own personalized interactive wall art on Sprint’s gesture control screen, by calling Sprint on their mobile phone. The installation was led by partner Mission Electronics.

“GestureTek’s camera technology is the heart of the system. It tracks and identifies people as they walk by, enables the advertisement to follow them, and grabs people’s attention so they take the time to play interactive games from Megaphone and communicate with Sprint on their mobile phone,” said Bastien Beauchamp, Business Development Representative for GestureTek.

Sprint joins other respected organizations who are using GestureTek’s 3D vision control system, including Hitachi and the B.C. Olympic Secretariat.  Hitachi uses GestureTek technology in its gesture control television prototype.  With a depth camera and GestureTek’s patented tracking software, the system allows users to control a TV with hand gestures instead of button presses.  It recognizes a wide variety of poses and gestures, including swipes, waves and other gestures. 

The B.C. Olympic Secretariat commissioned GestureTek’s 3D depth sensing flight simulators for the Beijing and Vancouver Olympics, using GestureTek’s 3D hand tracking interface. Users interact with the attraction, called the B.C. Explorer, with simple, intuitive gestures and control the experience by tilting, rotating or making a fist with their hand. The B.C. Explorer video can be seen at http://www.gesturetek.com/3ddepth/businesscases/3dexplorer.php .

“The trend to gesture control spans far beyond interactive attractions, digital signage and television sets,” says Francis MacDougall, GestureTek’s Co-Founder and Chief Technology Officer.  “We have licensed our patents and technologies in various ways to a multitude of consumer electronics providers, including for PlayStation, Xbox 360 and Hasbro.  We are also working with major telecom companies and electronics manufacturers to enable gesture control for their set top boxes, consoles and other consumer devices.”

“For more than 20 years, GestureTek has been creating 3D tracking technology and evangelizing video gesture control as the next step in computer human interaction,” says Vincent John Vincent, GestureTek’s Co-Founder and President.  “With more than 4000 public installations worldwide, and a robust library of video gesture control technologies, applications and patents, we are proud of the trail we have blazed in the area of 3D depth tracking and control and our current leading position in the market today.”

Creative and Art Directors: Goodby, Silverstein and Partners
Phone Game Controller Technology: Megaphone Inc.