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The latest news relating to GestureFX™

Face & Hand Tracking for Android® & Symbian® at Mobile World Congress
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GestureTek’s vertical multi-touch at ISE Show
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Interactive displays find home in retail.
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GestureTek’s technology is used in interactive storefront window advertising.
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theLIFT used GestureTek’s technology in an SMS-enabled interactive window for EVO condo sales.
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GestureTek Launches Interactive Projection System, Multi-Touch Table and 3D Tracker at IAAPA
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PC World showcases GestureTek's Minority Report style gesture-based interfaces.
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GestureTek launches 3D depth sensor solutions for lifelike virtual reality experiences.
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GestureTek's 3D depth sensor powers interactive flight simulator at Beijing Olympics.
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GestureTek Launches Enhanced GestureFX Display System for Interactive Surfaces


GestureFX used in real estate presentation center


GestureTek announces multi-touch enhancements at InfoComm


Maple Leaf Sports & Entertainment Launches Fan-friendly Interactive Floor At Air Canada Centre


Hudson Bay Company launches GestureTek’s interactive digital signage and advertising technology on outdoor store windows

Telus World Calgary creates world of interactive ‘edutainment’ with GestureTek’s motion-controlled display systems


GestureTek Exhibits Interactive Entertainment and Display Systems for Nightclubs and Bars.


Intel’s interactive table game featuring GestureTek’s motion control technology gets crowd powered up


GestureTek’s gesture-recognition technology transforms a European mall’s digital signage screen into unique interactive entertainment


WallFX Interactive Video Wall Offers Energy Info at the Epcot Center


InTouch Media Group to deliver GestureTek solution to malls and sports arenas


Monster Media licenses GestureTek technology for its media network

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‘Fanta PlayPuddles’ Interactive ‘Sound Effects’ Mall Advertising Campaign A Big Hit With Consumers

April, 2009 - Interactive floor advertising in malls is all the rage, especially in Europe and Asia.  But the Coca-Cola Company, Pattison Outdoor, and Taxi 2 Advertising are among the first-ever to use GestureTek’s GroundFX interactive video gesture control technology for sound effects (rather than visual effects) in order to catch the ear of consumers.

The project’s media and creative leaders approached GestureTek about using our camera-based interactive motion detection technology in an interactive advertising campaign for the Fanta brand of fruit-flavored soft drinks.  GestureTek’s popular GestureFX interactive visual display system projects visual images, advertising or games onto any surface.  Using camera technology and body tracking software, the system tracks the hand and body movement of passers-by and responds in real-time with dynamic changes to the interactive special effects. 

The team was looking for a fresh twist on how this eye-catching multimedia digital signage technology is generally used. After much brainstorming, the idea of a dynamic soundscape was born and the vision began to take shape.  The Fanta project consists of a large 16 square foot floor display of a giant Fanta bottle with large bubbles flowing out of the top.  Hanging 20 feet above is a directional speaker, computer and tracking camera. The speaker focuses sound down to the area of the graphic and the camera tracks the precise movements of people below.  Whenever a person walks over a Fanta bubble, they hear a specific sound effect.  When several people walk over multiple bubbles at the same time, multiple sounds play simultaneously. After 5 minutes, the sound file changes so that a new set of sounds play.

"The advertising caught the attention of consumers and focused them on the Fanta brand.  People stopped to watch their friends play in the area and parents stopped to watch their kids. Visitors were definitely engaged with the display far longer than they would have been with plain static signage that had no interactive component,” said Barry Pusitz, Business Development Manager for GestureTek. “More than that, the sound effects lent themselves well to the Fanta brand, because everyone recognizes the sounds that pop bottles and cans can make when they are opened.” 

multitouch screen, multitouch table, multitouch surface Looking for a portable, turnkey, plugnplay interactive floor that requires no setup or tech support?  Check out [Cube] Features Read more about GestureFX
Features See other interactive retail advertising case studies

 

 

 

 

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GestureTek technologies have international patent protection. U.S. patents include: 5,534,917 (Video Gesture Control Motion Detection);
7,058,204 (Multiple Camera Control System, Point to Control Base Patent); 7,421,093 (Multiple Camera Tracking System for Interfacing With an Application);
7,227,526 (Stereo Camera Control, 3D-Vision Image Control System); 7,379,563 (Two Handed Movement Tracker Tracking Bi-Manual Movements);
7,379,566 (Optical Flow-Based Tilt Sensor For Phone Tilt Control); 7,389,591 (Phone Tilt for Typing & Menus/Orientation-Sensitive Signal Output);
7,430,312 (Five Camera 3D Face Capture).

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