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The latest news relating to GestureFX™

Face & Hand Tracking for Android® & Symbian® at Mobile World Congress
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GestureTek’s vertical multi-touch at ISE Show
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Interactive displays find home in retail.
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GestureTek’s technology is used in interactive storefront window advertising.
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theLIFT used GestureTek’s technology in an SMS-enabled interactive window for EVO condo sales.
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GestureTek Launches Interactive Projection System, Multi-Touch Table and 3D Tracker at IAAPA
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PC World showcases GestureTek's Minority Report style gesture-based interfaces.
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GestureTek launches 3D depth sensor solutions for lifelike virtual reality experiences.
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GestureTek's 3D depth sensor powers interactive flight simulator at Beijing Olympics.
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GestureTek Launches Enhanced GestureFX Display System for Interactive Surfaces


GestureFX used in real estate presentation center


GestureTek announces multi-touch enhancements at InfoComm


Maple Leaf Sports & Entertainment Launches Fan-friendly Interactive Floor At Air Canada Centre


Hudson Bay Company launches GestureTek’s interactive digital signage and advertising technology on outdoor store windows

Telus World Calgary creates world of interactive ‘edutainment’ with GestureTek’s motion-controlled display systems


GestureTek Exhibits Interactive Entertainment and Display Systems for Nightclubs and Bars.


Intel’s interactive table game featuring GestureTek’s motion control technology gets crowd powered up


GestureTek’s gesture-recognition technology transforms a European mall’s digital signage screen into unique interactive entertainment


WallFX Interactive Video Wall Offers Energy Info at the Epcot Center


InTouch Media Group to deliver GestureTek solution to malls and sports arenas


Monster Media licenses GestureTek technology for its media network

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Interactive Advertising Display: Sun Life Financial
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Iconic brand Sun Life Financial pays homage to its history while embracing the future with cutting-edge GestureFX interactive advertising display technology

Sun Life Financial, a Canadian-based financial services provider with operations around the globe, recently installed a GestureTek GroundFX system at a subway station in the heart of Toronto's financial district. The interactive gesture control visual display system was strategically designed to tell the Sun Life story in an engaging and entertaining way, while simultaneously showcasing Sun Life's "whimsical sun" trademark identifier - the cornerstone icon of the company's successful advertising campaign "Life's brighter under the sun".

A traditional video display highlights the history of the 140 year old company's evolution into an international full-service financial provider that manages the full spectrum of people's health, wealth and insurance needs. Right beside the traditional kiosk is a brand new interactive advertising display system that projects Sun Life-branded digital games onto an interactive floor that can be controlled by people's hand, foot and body motions. The gesture-responsive games educate and entertain passers-by, encouraging them to linger a little longer and engage with Sun Life. As people interact with the dynamic computer-generated applications on the floor, they are drawn into the Sun Life realm and are given a better understanding of who Sun Life really is, both as a company and as a brand.

"Sun Life's partnership with GestureTek has been wonderful," says Bill Ramsammy, Assistant Vice President, Corporate Brand and Marketing for Sun Life. "The overall reaction to the innovative display, from our CEO to our advisors in the field, has been very positive. The display respects Sun Life's traditions while positioning the company for the future as a warm and approachable institution."

A poll done by Sun Life found that audience reaction to the interactive display was overwhelmingly positive. Of the people surveyed, close to 80% showed interest in visiting Sun Life's website after interacting with the display. Reactions ranged from "It's a great way to tell everyday people about Sun Life" to "People of all ages like to play with the display" to "This is trendy, progressive, catchy and makes people look." Based on both qualitative and quantitative measures, the campaign can be considered a resounding success.



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GestureTek technologies have international patent protection. U.S. patents include: 5,534,917 (Video Gesture Control Motion Detection);
7,058,204 (Multiple Camera Control System, Point to Control Base Patent); 7,421,093 (Multiple Camera Tracking System for Interfacing With an Application);
7,227,526 (Stereo Camera Control, 3D-Vision Image Control System); 7,379,563 (Two Handed Movement Tracker Tracking Bi-Manual Movements);
7,379,566 (Optical Flow-Based Tilt Sensor For Phone Tilt Control); 7,389,591 (Phone Tilt for Typing & Menus/Orientation-Sensitive Signal Output);
7,430,312 (Five Camera 3D Face Capture).

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