When Jannsen Pharmaceuticals wanted to build brand awareness for their new antacid product called Aciphex, they turned to the GestureTek.
GestureTek worked with the company to create a unique marketing campaign.
We created a branded interactive game that promoted the features and benefits of this new product. The object was to build brand awareness of this product among physicians of the American College of Gastroenterologists.
Even though we ran three stations, there was a constant line up of doctors wanting to participate in this game. The result left the client extremely pleased with the program.
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