business cases
Hasbro ION
(PAWTUCKET, RHODE ISLAND) January 3, 2005 – Hasbro, Inc. has obtained exclusive rights to develop and manufacture a new line of toys and children's products that are protected by a patent owned by GestureTek, Inc. (formerly JesterTek, Inc.). The GestureTek patent encompasses a video image base control system that uses cameras to capture people's images, allowing them to control a video game using gestures alone.“Over the years, Hasbro toys and games have touched the lives of countless people in their leisure time,” said GestureTek CEO Bill Leckonby. “GestureTek is pleased to work together with Hasbro to bring a new level of physical activity and participation to the arena of leisure.” Hasbro expects to introduce new products protected by the GestureTek patent in 2005. |