GestureTek - World Leader in Computer Vision Control
  • Home
  • About Us
  • Products
  • Market Solutions
  • News Center
  • Dealers
  • Support
  • Contact
Join Our Mailing List
Corporate Background Executive Team Worldwide Locations Job Opportunities Awards Clients GIving Back Research
Multi-Touch Displays Multi-Touch Foils Multi-Touch Tables Multi-Touch Overlays Interactive Floors Portable Floor (Cube) Interactive Walls Interactive Windows Interactive Screens Point Control Systems 3D Tracking Systems Immersive Displays Licenses/SDKs/Patents Health Solutions Mobile Solutions
Industry Uses Digital Signage/Advertising Retail/Malls/Store Windows Amusements/Attractions Trade Shows/Promotions Museums/Science Centers Education Nightclubs/Hotels/Restaurants Showrooms/Presentation Centers Consumer Electronics Products Television/Broadcast Custom Interactive Installations Healthcare Mobile Devices
News Releases Media Coverage Newsletters Videos Brochures Corporate Presentation Images Events Clients Research
Dealers 2 Partners
Latest Press and Media Coverage on GestureTek Inc.
\Illuminate
\Illuminate
Illuminate Kiosk Video
Illuminate Multi-touch Video

The latest news relating to Illuminate™ Systems Series.

Face & Hand Tracking for Android® & Symbian® at Mobile World Congress
more

GestureTek’s vertical multi-touch at ISE Show
more

GestureTek Wows London Audiences with Multi-Touch Table
more

Telecom Retailer Launches ‘Virtual Cell Phone’ Interactive Display
more

Concord Installation
more

Montana U Multi-Touch Screen
more

Gesture-Control and Multi-Touch Surface Computing Innovations Unveiled at ISE Show
more

GestureTek To Rival Surface
more

GestureTek Launches Interactive Projection System, Multi-Touch Table and 3D Tracker at IAAPA
more

Time for More Touch! NASA's collaborative multi-touch table by Gesturetek and Inhance Digital Corporation
more

GT's NASA Multi-Touch Table Announced at ASTC Show
more

PC World showcases GestureTek's Minority Report style gesture-based interfaces.
more

GestureTek launches 3D depth sensor solutions for lifelike virtual reality experiences.
more

GestureTek's 3D depth sensor powers interactive flight simulator at Beijing Olympics.
more

GestureTek Announces Multi-touch Enhancements at InfoComm

GestureTek To Showcase Multi-Touch Surface Computing Table and New Motion-Controlled Interactive and Immersive Technology at Museum Expo

GestureTek and Red Rock Media Win Digital Signage Interactive Technology Award At Digital Signage Expo.

GestureTek Exhibits Interactive Entertainment and Display Systems for Nightclubs and Bars

GestureTek creates worlds largest multi-touch surface computing table for Melbourne's Eureka tower
Introduction Product Solutions Marketing Solutions Business Cases Testimonials
Xenium
Xenium - Virtual Graffitti
Installation Videos
Xenium - Virtual Graffiti
download - Xenium - Virtual Graffiti Video

 

Interactive Multi-Touch Virtual Graffitti Wall Drives In-Theatre Advertising

Xenium (www.xenium.in) is a technology solutions provider specializing in user and interface design for digital signage, location-based entertainment and augmented reality environments. The company is also the strategic dealer for GestureTek’s gesture control technology in India.

When Godrej launched a new social networking site they turned to Xenium to conceptualize and design an interactive virtual graffiti wall that would entertain users, promote the Godrej brand and generate registrations to the new gojiyo.com website.
The advertising concept allowed people to express their dreams and aspirations in an novel and non-damaging way. The venue for the advertising campaign was the mall inside a theatre lobby.

“Graffitti as an art form has always been associated with freedom of expression,” says N.MD. Parveez, General Manager of Xenium Technologies. “We gave movie-goers a canvas to express themselves, forget about their real-world issues and get lost in a dream – all without destroying property or breaking the law.”

Using GestureTek’s Illuminate Multi-Touch Display as the surface computing hardware for the graffiti wall and a basic painting application that came with the system, Xenium customized the graffiti-painting application to give more creativity and control to the user.  The multi-touch surface transforms into the user’s canvas of choice. Cans with switch buttons controlling infrared LEDs are used as virtual spray cans.  Everything, from brush size, to color, to the length of time the creation stays on the wall, is controlled by the end-user. A digital white wash application clears the canvas at any time to give the user a fresh start.

“The final installation was surprisingly intuitive, much like putting a box of crayons in front of a 2 year old.  People had lots of fun with it.  Many even took pictures with their masterpieces,” says Parveez.

The end result, however, was about far more than user delight.  The virtual graffiti wall advertising campaign generated 25,000 registrations to gojiyo.com in 4 days, 60% of which are from around the activity area.

The interactive experiential display was simple, beautiful and effective –exactly what the technology should be.



Email GestureTekContact GestureTek by Phone
GestureTek technologies have international patent protection. U.S. patents include: 5,534,917 (Video Gesture Control Motion Detection);
7,058,204 (Multiple Camera Control System, Point to Control Base Patent); 7,421,093 (Multiple Camera Tracking System for Interfacing With an Application);
7,227,526 (Stereo Camera Control, 3D-Vision Image Control System); 7,379,563 (Two Handed Movement Tracker Tracking Bi-Manual Movements);
7,379,566 (Optical Flow-Based Tilt Sensor For Phone Tilt Control); 7,389,591 (Phone Tilt for Typing & Menus/Orientation-Sensitive Signal Output);
7,430,312 (Five Camera 3D Face Capture).

| Home | About Us | News Center | Dealers | Support | Tech/Patent Licenses | Contact | Join our Mailing List | Sitemap |