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GestureTek’s GroundFX® Creates New Meaning in the Word “Floorshow”Tradeshow attendees are immersing themselves in the GroundFX experience.
Toronto, Ontario – GestureTek Inc. announced today that they have experienced a significant growth with their GroundFX product for use in the Trade and Exhibit marketplace. Tradeshow exhibits are specifically designed to draw attendance to their booths; and while technology is increasingly becoming a dynamic of this design, one product “GroundFX” an interactive floor projection, has created a whole new dimension, becoming a definitive showstopper.
GestureTek Inc., a leading edge company who owns the patent on computer human interfacing through video cameras, created GroundFX by applying their video analysis to floor projection. Their ability to track people’s movements and actions allows GroundFX multimedia content to be controlled, and manipulated by simply stepping up to and onto the projection.
“Even the simplicity of an interactive logo that ripples on what seems to be a pool of water has people lining up to “dip their toes” and have their own “walk on water” illusionary experience. The effect is a real showstopper” says Vincent John Vincent, President, and Co-Founder of GestureTek Inc.
GroundFX content can be as intricate or complex as any multimedia experience; it can function as ‘play’ or be used to impart information in form of a presentation. Although GestureTek Inc. has created over 50 different custom applications for various clients, they have also created a diverse library of applications, and effects which can be integrated, and personalized with corporate branding. Similar to billboards - although much more dynamic - GroundFX has a variety of interactive effects. Exhibit booth visitors can use their feet and hands to wipe away a picture (located either on the wall or the floor) to reveal another picture. As they walk on the floor, they can flip over interactive tile components, step on animated buttons to call up information, and run videos or presentations. How about walking through fire, or lava, or mist, or ice, or sand even kicking balls and other objects; these are just a few of the marvels available.
According to Vincent John Vincent, GestureTek Inc. GroundFX implementations for tradeshow applications in 2005 doubled over 2004 and they are forecasted for the same growth for 2006.. Some of the companies that employed GroundFX as a tradeshow interactive illusionary experience include Crestor, BMW, Epson, Dephi, Astellas, and Matrex Exhibits to name just a few.
For an online video review of GestureTek’s GroundFX application and experience please [click here] or come and see GroundFX in action, live at the EXHIBITOR SHOW booth #505.
About GestureTek Inc.