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GestureTek to Showcase Revolutionary Interactive Displays and Immersive Media Solutions for the Retail Industry at 2007 In-Store Marketing Expo
Gesture-Recognition Technology Enhances Customers’ Retail Experiences – and Sales
CHICAGO, IL – (September 25, 2007) -- GestureTek Inc. - the pioneer and world leader in computer vision technology and provider of revolutionary gesture-based interactive solutions for nearly twenty years – will exhibit its innovations for retailers at the In-Store Marketing Expo in Chicago’s McCormick Place September 26th and 27th, 2007.
Retailers all over the world utilize GestureTek technology so their customers can control and interact with dynamic multi-media content; access information within interactive displays; and even entertain themselves in-store by immersing themselves in a 3-D virtual world.
GestureTek’s patented video-gesture-control systems power a wide variety of products in the areas of point and control technology, responsive media, immersive experiences and surface computing.
“Each GestureTek product meets a different retail need, yet each serves to deliver a more memorable customer experience, create more engaging interactive advertising, increase in-store traffic and ultimately increase sales,” says Vincent John Vincent, President and Co-Founder of GestureTek.
Overview of GestureTek’s technology for retailers:
GestPoint™ - a rich “point-to-click” computer interface to convert hand gestures into direct mouse control for interactive displays, signage, advertising, public information systems and retail display windows. Systems can deliver single or multi-user/multi-touch functionality.
Gesture FX™ - an eye-catching visual display system that intelligently responds to body motion, projecting dynamic multi-media content and advertising onto any floor, wall, table, bar or counter.
Gesture Xtreme™ - an immersive experience that projects a user’s real-time full-body image into a computer-generated game, where they see themselves interacting with characters and objects.
Screen Xtreme™ - a digital display/signage solution that takes brand promotion to a new level of interactivity, projecting a user’s image into a display or ad where they see themselves manipulating images and special effects. It comes turnkey, or as a window on an existing digital signage solution.
Selected GestureTek retail customers:
Children’s Place - With the Gesture Xtreme “FunCam”, kids have fun and build coordination skills as they see themselves interacting with onscreen objects and characters.
Virgin Megastores - GestureTek created an eye-catching interactive floor display to enhance the creative shopping experience customers have come to expect.
Cingular/AT & T’s Wireless - GestureTek’s Ground FX visual display system helps sell mobile phones in a fun and interactive way at the company’s L.A. store.
Gillette - GestureTek’s Screen Xtreme promoted Venus Breeze razors. Women’s real-time images were magically captured and projected onto a dynamic advertisement that they could manipulate with body motion.
Samsung –GestureTek created a stunning interactive orientation table for the Samsung store in New York’s Time Warner building, along with engaging interactive retail signage.
About GestureTek Inc.