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GestureTek Interactive Rehabilitation Exercise System Featured on ‘The Doctors’
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News Release


GroundFX™ IS CROSSING OCEANS, AND JUMPING IN FEET FIRST

May 15 2006


GestureTek’s FIRST MAJOR CONTRACT IN MAINLAND CHINA

Toronto, Ontario – May 15, 2006 – GestureTek Inc. announced today that it has been awarded the company’s first major contract in mainland China, for its patented GroundFX Interactive Projection Signage system. The contract, which was executed through GestureTek’s Shanghai based partner, Tose Software, will see Dynamedia, a Digital Signage company, installing over 200 GroundFX systems in shopping malls throughout China. These unique systems will offer the shopping public an exciting, interactive advertising experience. This is a major extension of GestureTek’s world-wide reach, having already installed GroundFX in many venues across North America, including Angels Stadium in Anaheim, California, the American Airlines Center in Dallas, Texas, and the Air Canada Centre in Toronto, Ontario Canada. 

GestureTek Inc., the patent owner and leading edge company in computer human interfacing through video cameras, created GroundFX by applying their video analysis to floor and wall projection. Their ability to track people’s movements and actions allows people to control and manipulate GroundFX multimedia content, by simply stepping into the projection. GroundFX is the only product of its kind to integrate interactive 2D and 3D visuals with sound, thus enhancing the interactive feature and further immersing consumers into the advertising environment.

“Our unique approach to providing a natural human interface for the public use of interactive digital signage is proving extremely successful in multiple market segments,” says Bill Leckonby, CEO of GestureTek Inc. “We are very pleased to be working with Tose Software and Dynamedia to bring this powerful medium to Mainland China.”

The inclusion of the advertising market and mediums for this market in China is a natural and logical progression for the GestureTek GroundFX offering, as China's advertising industry has developed rapidly. The Chinese government has also provided opportunities for foreign advertising companies to implement major campaigns in China.  Opening the market is conducive to the development of China's advertising industry and its exchanges with foreign counterparts.

“We are very excited to be offering GroundFX and the other GestureTek interactive display products to the Chinese market,” says Shigeru Chigusa, President of Tose China. “It is a unique and powerful medium that helps position our customers on the leading edge of large screen public display technology."

Because of the nature fo this interactive engagement, customers that experience the GroundFX System tend to have greater recall ratio than other ad mediums in the same locations. They also tend to tell others about it. Even those just observing others interacting tend to have the same dynamics; thus showing the power of the medium.

This new advertising experience has the ability to transform the way consumers respond to brand building in public spaces.  With the GroundFX system, the engagement with the brand advertising is as fun and informative for those who directly interact with the system as for those who observe this interaction.


About GestureTek Inc.
GestureTek is the pioneer, patent-holder and world leader in gesture-recognition technologies and computer vision for information, presentation and entertainment systems.  The company’s revolutionary video gesture control software lets users control interactive content, access information, manipulate special effects or immerse themselves in an interactive 3D virtual world - simply by moving their hands or body. In the past 20 years, GestureTek has delivered approximately 4,000 interactive displays, kiosks, exhibits, games and other interactive solutions for museums, science centers, location-based entertainment facilities, retail stores, tourism and hospitality venues, real estate presentation centers, corporate boardrooms and showrooms, television networks and game developers.  The technology is also used by advertisers and marketers to make their digital signs and advertisements interactive and immersive.  Healthcare organizations specializing in rehabilitation, sensory stimulation, activation and recreation also use GestureTek’s technology for virtual therapy. GestureTek’s clients include leading organizations and Fortune 500 companies such as CNN, NASA, BMW, Ford, Oracle, Intel, IBM, Federal Express, Autodesk, Panasonic and more.  Software and patent licensees include Microsoft, Sony, Hasbro and NTT DoCoMo. GestureTek is headquartered in Silicon Valley, with additional offices in Toronto, Ottawa and Asia.  For more information visit www.gesturetek.com or call (416) 340-9290 or 800-315-1189. 


About TOSE Software - Shanghai
TOSE China was first established in Shanghai in November 1993 as a wholly owned subsidiary of a Japanese corporation TOSE CO., LTD, which is the largest non-publishing game developer in the world. The second studio in China was founded in Hangzhou in 2001. Since the establishment in 1979, TOSE has been serving the world's top game companies and mobile contents publishers, with more than 1,000 titles in Japan and 200 titles (2001-2004) in TOSE China. Besides the origin as a developer of video game titles in Japan, they are now involved in all the areas of advanced digital entertainment systems, such as console, handheld, 2G and 3G mobile phones like i-mode, J-Sky, and Ezweb, and of course, PC Multi-Player Online games.


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GestureTek technologies have international patent protection. U.S. patents include: 5,534,917 (Video Gesture Control Motion Detection);
7,058,204 (Multiple Camera Control System, Point to Control Base Patent); 7,421,093 (Multiple Camera Tracking System for Interfacing With an Application);
7,227,526 (Stereo Camera Control, 3D-Vision Image Control System); 7,379,563 (Two Handed Movement Tracker Tracking Bi-Manual Movements);
7,379,566 (Optical Flow-Based Tilt Sensor For Phone Tilt Control); 7,389,591 (Phone Tilt for Typing & Menus/Orientation-Sensitive Signal Output);
7,430,312 (Five Camera 3D Face Capture).

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