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News Release


GestureTek announced today the Toronto unveiling of its TableFX™ system at Alice Fazooli’s Lounge

Nov 29 2006


Toronto, ONT – November 29, 2006 –GestureTek Inc., the world leader in computer vision gesture-based control for information and entertainment systems displays, announced today the Toronto unveiling of its TableFX system at Alice Fazooli’s Lounge in the Entertainment District.

This innovative entertainment system is a revolution in public space advertising and entertainment. An adaptation of GestureTek’s very successful GroundFX system, TableFX projects dynamic visual content onto virtually any table, creating a gesture-controlled interactive experience, literally allowing users to control visual effects, games, or ads with hand motions: A black-and-white image of a woman's puckered lips is magically transformed to brilliant red with the wave of a hand. Set a cocktail glass on the table and witness swarms of blue and orange fish swim and scurry towards your glass. Touch the table to send a ripple through virtual water.

Not only does TableFX™ provide patrons of Alice Fazooli’s with an interactive conversation piece that is both engaging and fun, it also delivers value-added programming and entertainment. As an innovative medium it gives promoters and advertisers a creative and effective way to communicate with their customers.

“TableFX™ is a unique product in the restaurant, bar & lounge scene. It offers an interactive and engaging experience suitable for a diverse range of consumers. Alice Fazooli’s is sure to set a trend with the adoption of these interactive tables,” says Vincent John Vincent, President of GestureTek Inc.

TableFX™ content can be as simple or complex as any multimedia experience. It can function as eye-candy, display messages, or promote a brand. GestureTek has developed a diverse library of effects that can also be integrated and personalized with corporate branding and interactive advertising, having created over 50 custom applications for various clients. This innovative advertising experience transforms how consumers respond to brand building in public spaces. TableFX™ is a fun and informative way to engage brand advertising both for those who directly interact with the system and those who observe the interaction.

InTouch Media Group is Canada's premiere integrator of gesture controlled advertising systems. Target markets include mall venues, retail, sports complexes, corporate events, trade shows, and other public spaces. GestureTek interactive technologies deliver extended brand play, put the consumers at the controls and promote brand interaction on tables, floors and walls.

“After speaking with many patrons and staff at Alice Fazooli’s lounge, we have heard a resounding round of applause about the interactive TableFX,” said David Leetham, Director, Sales & Marketing of InTouch Media Group.

InTouch Media Group not only provides the TableFX™ system, but works with clients to prepare the creative content and apply interactive overlays. The systems are enhanced with a directional speaker for sound integration, plus a webcam that allows advertisers to view the consumer interaction of their brand 24/7. Once the systems are installed in a public venue, InTouch Media Group promotes the sale of interactive ads through a vast network of associates. TableFX™ systems are currently available to rent out to groups wanting to add this experience to their night out.

“This a very exciting time for our company” says David Leetham, “as we are just breaking the surface of interactive ads in the out-of-home market. Forward-thinking companies who are not satisfied to use the same advertising medium as last year will benefit by being the leading adopters of this new interactive advertising technology.”


About GestureTek Inc.
GestureTek is the pioneer, patent-holder and world leader in gesture-recognition technologies and computer vision for information, presentation and entertainment systems.  The company’s revolutionary video gesture control software lets users control interactive content, access information, manipulate special effects or immerse themselves in an interactive 3D virtual world - simply by moving their hands or body. In the past 20 years, GestureTek has delivered approximately 4,000 interactive displays, kiosks, exhibits, games and other interactive solutions for museums, science centers, location-based entertainment facilities, retail stores, tourism and hospitality venues, real estate presentation centers, corporate boardrooms and showrooms, television networks and game developers.  The technology is also used by advertisers and marketers to make their digital signs and advertisements interactive and immersive.  Healthcare organizations specializing in rehabilitation, sensory stimulation, activation and recreation also use GestureTek’s technology for virtual therapy. GestureTek’s clients include leading organizations and Fortune 500 companies such as CNN, NASA, BMW, Ford, Oracle, Intel, IBM, Federal Express, Autodesk, Panasonic and more.  Software and patent licensees include Microsoft, Sony, Hasbro and NTT DoCoMo. GestureTek is headquartered in Silicon Valley, with additional offices in Toronto, Ottawa and Asia.  For more information visit www.gesturetek.com or call (416) 340-9290 or 800-315-1189. 

About Alice Fazooli’s
Alice Fazooli's!® delivers a dynamic guest experience with innovative inspired Italian cuisine and complete indulgence at affordable prices in a relaxed, yet polished setting. The menu features a mix of Italian cuisine including signature pastas with authentic ingredients and international seafood with quality ingredients such as Grana Padano Cheese, De Cecco Extra Virgin Olive Oil, and aged Proscuitto. The wine list offers selections from around the world, with emphasis on Italy and California, and the bar is stocked with more than a dozen different types of draughts from Europe and North America. Cocktails are expertly crafted and complimented by signature garnishes.  The first Alice Fazooli's!® opened in 1991 and now has five locations.

For additional information please contact:

Sharon Douce
Brand Manager – SIR Corp.
905.681.2997 x 323
sdouce@sircorp.com

Paula Oreskovich
PraxisPR
905.949.8255 x 223
paula@praxispr.ca 

About InTouch Media Group Inc.
IMG specializes in "Advertainment" solutions through interactive advertising mediums, putting consumers at the controls as they explore products and services at retail, sports arenas, malls, airports and more. IMG's integrated marketing solutions promote dialogue vs. monologue, interaction vs. impression, and entertainment vs. interruption. IMG delivers measurable and extended brand interaction to its clients via integration of software, hardware and creative strategies. To learn more about IMG, please contact:
InTouch Media Group Inc., 6355 Danville Road, Suite 7, Mississauga, Ontario L5T 2L4; Phone: 905-565-0501; Fax: 905-565-8271; Email: David Leetham, davidl@intouchmediagrp.ca; Web: www.intouchmediagrp.ca.


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GestureTek technologies have international patent protection. U.S. patents include: 5,534,917 (Video Gesture Control Motion Detection);
7,058,204 (Multiple Camera Control System, Point to Control Base Patent); 7,421,093 (Multiple Camera Tracking System for Interfacing With an Application);
7,227,526 (Stereo Camera Control, 3D-Vision Image Control System); 7,379,563 (Two Handed Movement Tracker Tracking Bi-Manual Movements);
7,379,566 (Optical Flow-Based Tilt Sensor For Phone Tilt Control); 7,389,591 (Phone Tilt for Typing & Menus/Orientation-Sensitive Signal Output);
7,430,312 (Five Camera 3D Face Capture).

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