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Point of View
Autumn 2009
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Call for Success Stories!
How has GestureTek
technology increased your sales, consumer traffic, brand awareness or sales productivity?
Tell us and we may spotlight you! |
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Dear Reader,
2009
has been an exciting year for GestureTek. More advertisers are
turning to our location-based experiential marketing tools as they
recognize their effectiveness compared to other media. With our newest
version of The Cube portable plug and play advertising display system
now in production, we think back on its launch a year ago. We thank the
valuable feedback of our loyal customers for The Cube's success in
setting the standard for interactive plug and play
technology.
Gestural interface for computer human interaction
makes sense from a design, usability and business perspective.
Advertising agencies, digital signage networks, retail stores, design
firms, exhibit fabricators, financial service companies, audio visual
experts, application developers and equipment manufacturers
are turning to GestureTek to add a new dimension of
interactivity to the customer experience.
Here's what just a few of our customers are
doing! Call GestureTek any time to find out more about what we
can do for you.
Erol Vekil
Sales Director
GestureTek, Inc.
Please contact our sales team at
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Breaking News! GestureTek Honoured with DIGI Award
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 Digital
Signage Weekly has honoured GestureTek once again in their Annual
DIGI Awards. The DIGI Awards recognise companies in the
digital signage industry who go the extra mile to ensure success for
their clients and further the industry as a whole. GestureTek won
in the category of Best New Generation Display Device, for a 3D
depth-sensing interactive digital sign with phone interactivity, on
behalf of Sprint. GestureTek's last DIGI was only two years ago,
in the field of Education and Healthcare Applications, for our
interactive entertainment installation at Next Generation Pediatrics.
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Multi-Touch Tables/Walls Boost Trade Show Traffic for Medtronic
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 Delphi
Productions and ICON Exhibits created an innovative multi-touch trade
show exhibit for medical technology company Medtronic. The
exhibit featured four GestureTek interactive multi-touch tables and a
16' x 5' vertical multi-touch screen that allowed simultaneous
interaction for as many as 16 users.
Read more on Medtronic. Read more on Multi-Touch surfaces. Read more on Event Marketing Uses.
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Introducing The New and Improved Cube™ Plug And Play Interactive Floor!
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 The
Cube, our turnkey, portable, plug and play interactive advertising
display system is better than ever. As part of our commitment to
quality, The Cube is TUV, CE, CSA and EMI certified, and manufactured
in an ISO-certified production facility. Our control panel is
becoming more and more sophisticated, enabling users to change their
own backgrounds and special effects with a simple click of the mouse.
It's as simple as dropping a file into a folder. Extra-heavy-duty
clamps, custom panels for easy filter replacement and an automatic
shutoff system for extra safety round out the hardware refinements.
Prefer a wall image? No problem. Advertising can now be
displayed on either horizontal or vertical surfaces, simply by changing
the position of The Cube. And don't forget - The Cube now has the
ability to be linked to a server, making it possible to retrieve user
metrics and system information.
Read more on The Cube.
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Hugo Boss Uses GestureTek ScreenFX® for Retail Mall Advertising
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 GestureTek's
Brazilian strategic dealer, Trinanda Media, has launched an exciting
gesture-controlled screen advertising campaign for Hugo Boss in four
São Paulo retail malls. Using GestureTek's ScreenFX technology,
the interactive digital signage system displays engaging multi-media
content that responds directly to the movement of passers-by with
dazzling changes to the images and special effects.
Read more on Hugo Boss. Read more on ScreenFX. Read more on Advertising Market Uses. |
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Multi-Touch Tables Transform the Visitor Experience at Historic Site
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 Lower
Fort Garry National Historic Site north of Winnipeg, Manitoba, uses
GestureTek's interactive multi-touch table to share multi-media
information about the site in a more interesting, entertaining,
memorable way. The Illuminate Tables serve to draw more people into a
largescale diorama, and Parks Canada has already found that people
respond more enthusiastically to this sort of gesture-driven
interactivity on a visual screen as they access photos, text, and short
videos organized around four main themes.
Read more on Parks Canada. Read more on Multi-Touch Table. Read more on Museum Market Uses.
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Venezuela's Corpbanca Uses GestureTek for Banking Promotions
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 GestureTek's
Venezuelan strategic dealer GestoTek was recently called upon by
financial client Corpbanca to create a head-turning interactive
advertising display. GestoTek selected three separate
GestureTek products to cut through the clutter of traditional
advertising and help promote the bank's American Express card in a
high-traffic mall in Caracas. A ScreenXtreme interactive window
featured constantly changing American Express content. Corpbanca
also used ScreenFX and The Cube for in-branch promotions to engage
customers with the brand.
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GestureTek Optical Tracker Powers Sony Ericsson Yari Gesture Control Phone
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 GestureTek's
patented EyeMobile software is now used in Sony Ericsson's Yari mobile
phone. Our gesture control mobile user interface already enables
motion-control games and applications on over 100 million mobile
devices worldwide. Users can scroll, pan, zoom, shuffle and turn pages
without having to touch the screen. Other applications that can be made
gestural include web browsing, image view, map navigation and text
messaging. All kinds of game/application developers, equipment
manufacturers and carriers have turned to EyeMobile. Similar gestural
interface solutions are moving to laptops, consoles, PCs and set top
boxes.
See the Yari video. Read more on Sony Yari. Read more on GestureTek Mobile. Read more on Telecom Market Uses.
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More Award Honours to GestureTek
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 GestureTek
continues to win accolades for innovative technology solutions that can
add real value to our clients' business. We took finalist honors at the
2009 TV Innovation Awards for our 3D tracking technology, currently
being used in Hitachi's gesture control TV prototype. The Cube
portable interactive floor was also selected as a Best Product finalist
in the Golden Mousetrap Awards sponsored by Design News Magazine.
Read more on 3D tracking. Read more on The Cube. Read more on GestureTek Award Wins. |
Sales & Operations
317 Adelaide Street West, Suite 901 | Toronto | Ontario | Canada | M5V 1P9
| P |     416-340-9290 | F | 416-640-9809
Worldwide Headquarters
530 Lakeside Drive, Suite 280 | Sunnyvale | CA | USA | 94085
| P |  408-216-8087 | F | 408-732-3977
Toll Free 1-800-315-1189 | info@gesturetek.com | www.gesturetek.com
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