| To find out how GestureTek technology can meet your needs, please contact: |
Erol Vekil
(t) +1 416 340 9290 x282
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| Call for Success Stories! |
Tell us about your best GestureTek installation or application and
we might spotlight you in our marketing! How has our technology
increased your sales, consumer traffic, brand awareness or sales
productivity? Tell us more here!!
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Gesture control
for interactive advertising and marketing has really taken off.
With businesses competing like never before for consumers' share of
mind and wallet, organizations are turning to experiential technologies
that engage and entertain in new and unique ways. This newsletter
showcases the latest interactive display innovations for advertising,
promotion, branding and entertainment - all from GestureTek.
You owe it to yourself to call GestureTek if you're considering:
· adding gesture-based interactivity to any floor, wall, window, counter, bar top, screen or digital sign.
· leveraging new technologies like 3D tracking, multi-touch and immersion in your interactive solutions.
· providing Wii-like entertainment and adventure experiences without the need for peripheral hardware.
· licensing gesture control patents and technologies for use on consumer electronics devices and platforms.
· building
a no-touch interface to replace the mouse, keyboard or touch screen in
corporate showrooms, boardrooms or presentation centers.
Our CTO Frances MacDougall spoke at The D Conference (All Things
Digital) in southern California this May, which just goes to show that
GestureTek continues to be recognised as a leader in the field of
interactive technology. As always, I encourage you to contact
GestureTek to find out how these new technologies can help build your
brand, increase your business and drive long-term sales.
Vincent John Vincent
President & co-Founder
GestureTek, Inc.
317 Adelaide St West, Suite 901
Toronto, ON, Canada M5V 1P9
(T) 416.340.9290
(F) 416.640.9809
(E) info@gesturetek.com
(W) www.gesturetek.com
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| BREAKING NEWS! GestureTek a Finalist in RealComm Digie Awards |
 GestureTek
has been named as a finalist in the RealComm 2009 Digie Awards, in the
category of Best General Use of Technology. GestureTek was nominated
for use in a talking billboard for the Evo condominium
development in Los Angeles, designed by theLIFT, as profiled in our
last newsletter. RealComm is dedicated to building bridges between
technology and commercial and corporate real estate. The winners of the
RealComm Digie Awards will be selected on June 23 in Chicago at the
Hyatt Recency Hotel. Wish us luck!
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| GestureTek Launches 3D Tracking Interactive Digital Signs for Sprint |
 GestureTek's
cutting-edge 3D depth sensing software for Sprint's new digital
signage is the latest success as we kick the launch of our
patented 3D tracking and control offering into high gear. Sprint's
3D depth sensing interactive display screen with mobile phone
connectivity, tracks people's position and responds by sending a Sprint
call to action with a phone number that follows them the entire length
of the interactive billboard. The interactive
display invites users to create their own personalized interactive
wall art by calling Sprint on their mobile phone. This state-of-the-art
interactive billboard is a creation of Goodby, Silverstein and
Partners. Sprint and its agency join other renowned users of
GestureTek's 3D vision control system, including Hitachi and the B.C.
Olympic Secretariat.
Read about more advertising solutions. Read more on 3D tracking and control software. Read about more telecom solutions.
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| 3D Visualization Interactive Game Transports You to Dinosaur Times |
 Visitors to Gondwana - Das Praehistorium in Schiffweiler, Germany,
are
the latest to enjoy GestureTek's GestureXtreme no-touch, gesture
control interactive virtual reality game system with full body
tracking. People are transformed into ancient pterosaurs or giant
dragonflies in this "Wii-like" experiential game that lets users
compete against each other for survival as they hunt for food and
defend against predators. Flap your arms to fly, gaining speed and
altitude as you flap harder. Lean to the right or left to navigate, and
crouch down to dive for fish. Museums and science centers love
GestureXtreme because it brings complex phenomena and historic events
to life in an engaging and entertaining way. Tourist attractions and
location-based entertainment facilities also appreciate its sheer
entertainment value. The GestureXtreme system beats Wii hands-down for
authentic imagery, accurate tracking and minimal hardware maintenance
(there are no peripheral interface devices to lose or break!)
Read more on Gondwana. Read about other GestureTek museum installations. Read more on GestureXtreme.
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| Research Proves Interactivity Boosts Advertising Effectiveness |
 If
you care about the return on your interactive digital signage
investment - here's good news! Interactive advertising displays,
especially systems with gesture-based interfaces, significantly enhance
the consumer experience and boost advertising recall and intent to
purchase. The proof is in the data: ninety per cent of
consumers recall digital screen ads (OOH Metrics). Digital
signage doubles brand awareness and increases sales volumes by
one-third (InfoTrends). Seventy per cent of consumers are
keen to interact with gesture-based mall displays (Arbitron, for
GestureTek licensee Reactrix). Nearly two-thirds of consumers say
digital signage advertising catches their attention, beating every
medium but television.
Read more on GestureTek solutions for advertising. Read more on interactive signage market research.
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| Interactive Gesture Control Window Promotes Horror Flick Coraline |
 Inwindow
Outdoor (inwindowoutdoor.com), specialist in window 'storescapes' for
advertising, has again used GestureTek's gesture control technology to
promote the animated stop-motion horror fantasy film, Coraline. This
EYE-POPPING promotional campaign used a variety of technologies,
including video, audio, gesture, holograms and augmented reality. Check
out this scary motion-detecting 'billboard' where passers-by use body
movements to interact with the advertising content. Users even get to
see a spooky image of themselves on the window. GestureTek has
worked with digital signage providers such as DynaMedia, Pattison
Outdoor, Monster Media and others to add gesture control to their
offerings and help them get maximum payback from their investment in
gesture control technology.
Read more on Coraline interactive window. Read more on GestureTek for advertising and digital signage. Read more on ScreenXtreme. |
| The Cube's First Production Run Sells Out! Attracts Tier 1 Retailers! |
 The
hard launch of the new and improved Cube turnkey interactive
projection display system in a box was such a success that the first
production run sold out in a matter of hours. Businesses such as Sears,
American Family Insurance, Old Navy, IBM, Diageo, Cineviz and others
were interested in the Cube because they enjoy all the promotional
benefits of a traditional large-scale interactive digital signage
system without the accompanying financial, real estate and technology
commitments. The flexibility of the Cube is unparalleled, allowing
advertisers to promote their brand and products in virtually any space
of any size. What's more, it's light enough to be moved
from store to store or show to show. Flexible and
effective!
Read more on the Cube launch.
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| Mall Visitors Love Fanta "PlayPuddles" Interactive Advertising Floor with Sound Effects |
 When
the Coca-Cola Company, Pattison Outdoor and Taxi 2 Advertising chose
GestureTek's GroundFX interactive digital signage advertising system
with gesture control technology to promote their Fanta brand of soft
drinks, the result was a motion-detecting interactive floor with
eye-popping visuals and accompanying sound effects that delivered the
high impact response that they were looking for. The Fanta 'PlayPuddle'
display features a 16 square foot dynamic image of a giant Fanta bottle
on the floor. Visitors who step on the floor display are dazzled
by dynamic image changes, bubbles flowing from the pop bottle, and the
sounds of a pop bottle being opened. It's advertising that
catches the attention of consumers and engages them with the brand.
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| Interactive Wall Showcases New Products at the NAFEM Show |
 When
the North American Association of Food Equipment Manufacturers (NAFEM)
was looking for an eye-catching and innovative way to showcase members'
new products at its trade show, they chose an interactive wall
from GestureTek, along with a suite of custom interactive special
effects that integrated new product imagery into eye-popping bubbles,
flip tiles and fireworks.
Read more on NAFEM. Read more on GestureTek for trade shows and events. Read more on GestureFX.
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| Introducing Vertical Multi-Touch for Store Windows! |
 Looking
for a vertical multi-touch interactive solution? Look no further
than GestureTek. Our patented multi-touch interface for tables,
bartops, countertops, freestanding displays and retail windows features
highly accurate tracking, is resistant to the effects of ambient
lighting, comes included with an impressive library of interactive
special effects, games and applications and can be configured with
object recognition.
See vertical multi-touch video. Read more on GestureTek's multi-touch solutions.
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