Point of View
This spring has been a season of
'firsts' for GestureTek. We've expanded our content development team to
meet growing demand for creative and practical applications for retail,
advertising and other markets. We've expanded our dealer network and
launched major sales and marketing initiatives in Asia and the Middle East. As well,
we've added a host of flagship brands to our roster of organizations
using GestureTek technology, including Clearwire, LG Electronics, Old
Navy and Universal Studios. Finally, we've introduced two
powerful new products - the GestDisplay 60" MT, a turnkey freestanding
vertical multi-touch display unit with a large-format screen and the
GestTable 42" LCD multi-touch table. I urge you to contact us at firstname.lastname@example.org for all your interactive
system or software needs. As the trusted solutions provider for
leading systems integrators worldwide, GestureTek's patented,
award-winning gesture control technology is fast, accurate, reliable and
flexible. Plus, many of our technologies are compatible with Microsoft
Surface Toolkit for Windows Touch. With thousands of installations
globally in countless sectors, GestureTek gives you experience, security
and piece of mind.
A Sneak Peek of our Technology at the Shanghai Expo
GestureTek technology has been chosen as the
centerpiece of 21 exhibits at the renowned Shanghai Expo, on for the
next 6 months - at The Shipbuilders Pavilion and the Kazakhstan
Pavilion. One display showcases a larger-than-life functioning
aquarium that also displays animation effects based on the real-time
movements of the fish living in the display. Other featured technologies
include the AirTrack gesture control system to operate
touch-free multimedia presentations about the history of Kazakhstan,
Illuminate Multi-Touch Tables which operate an interactive multi-touch
map that allows people to select locations and retrieve more detailed
information on points of interest in Kazakhstan, and a large format
multi-touch wall for simultaneous interaction.
More coming on Shanghai
Expo in our Summer newsletter! Read more on Multi-Touch solutions. Read more on trade show
AirTrack and HoloTrack Frame
Take Gesture Control to the Next Level
to the Rotella Road Show and the Pennzoil "Feel the Clean" promotional
events experienced first-hand the power of GestureTek's 'point to click'
presentation technology, thanks to event marketers The Kerry Group.
Using the AirTrack portable gesture control system and the
HoloTrack Frame freestanding computer control unit, visitors were able to
point with their finger to select menu items of interest or swipe their
finger to move along through multimedia content. Kerry Group says
GestureTek's experiencial interface technology helped strengthen
relationships between the brands and their end customers.
Read more on Pennzoil
installation. Read more on the GestTrack
Virtual Graffiti Advertising
Display Boosts Godrej Brand inIndia
When the Godrej
brand launched its new social media site the company turned to
technology solutions provider Xenium and Gesturetek's Illuminate
multi-touch display system to deliver a creative and innovative
interactive advertising solution. An interactive exhibit, built in a
theatre lobby, encouraged passers-by to create their very own virtual
artwork. The successful campaign generated 25,000 new user registrations
in just four days.
Read more on the Godrej
installation. Read more on our Multi-Touch
Dinosaurs Roam Halls of National Museum of Natural History
Visitors to the National Museum of Natural History in Paris, Franceget the chance to
experience life in the time of the dinosaurs with an interactive
multi-touch table installation called "In the Shadows of Dinosaurs".
GestureTek's gesture controlled tables with interactive games from MTC
Arsenique entertain children and parents alike and educate them about
the life and times of the dinosaurs. With over 3,000 visitors so
far, the system is built to withstand the rigours of heavy use.
Read more on the Museum of
Natural History installation. Read more on museum market uses.
IPG Labs Features ScreenXtreme and
The Cube in Advertising Technology Showroom
Angeles-based "emerging media" company IPG Labs, part of worldwide
marketing communications and marketing services provider Interpublic
Group, maintains a showroom of the latest retail and advertising
technologies, including GestureTek's Cube portable interactive floor and
ScreenXtreme immersive virtual reality system for digital signage. The
organization sees great promise with gesture control to put advertising
content into the hands of the consumer and exponentially boost
advertising recall, brand affinity and customer engagement.
Read more on the IPG installation. Read more on advertising
Portable Interactive Floor
Games Add Brilliance to Cross Country Promotional Tour
When GestureTek reseller Cineviz and content creator
freshpaintdigital planned a nationwide product launch tour for a major
design and décor brand, they chose the Cube™, GestureTek's portable
interactive floor display system. The Cube displayed three dynamic
interactive games onto the floor for the enjoyment of visitors. The
experiential display promoted the product in a brand new way and brought
a whole new dimension of customer interactivity to the campaign.
Read more on freshpaintdigital
project. Read more on retail market solutions.
Minds and Bodies at Escambia WestgateSchool
Escambia Westgate School inPensacola, Florida is geared to special needs
children. The school uses the magic of our GroundFX interactive
floor technology to help engage students in the learning process.
Fascinating dynamic interactive images not only support the school's
design themes, but also aid in the students' physical and cognitive
development. Display interaction was found not only to increase
students' ability to pay attention and stay on task, but also to enhance
their verbal skills and ability to interact with others.
Read more on the Escambia Westgate installation. Read more on GestureTek Health.
CTO Shares Discussed Advanced
Technologies at Interactive Displays Conference 2010
GestureTek CTO and co-founder Francis MacDougall shared his
insights about advances in public display interaction at the Interactive
Displays 2010 Conference in San
Jose, CA. The
session addressed exciting new technologies in gesture-based public
displays and digital signage. GestureTek's innovations, including
multi-touch and 3D tracking, are designed to draw crowds, advertise
products and entertain visitors. Francis' presentation highlighted a
recent installation of GestureTek's interactive display technologies on a
new ride at a major theme park in Japan.
Watch video on theme park
installation with multi-touch and 3D
tracking. Read more on IDC. Read more on 3D tracking.
GestureTek Exhibits Advertising
& Digital Signage Interactive Solutions at Globalshop
exhibited its line-up of turnkey, plug-and-play display solutions at
Globalshop 2010 inLas Vegas. Featured technologies included our new Gest
Display 60" MT, a freestanding turnkey large-screen multi-touch unit
and the Cube portable interactive floor display system. GestureTek's
gesture control display systems have been used by retailers worldwide to
deliver branded in-store entertainment and advertising experiences,
including Children's Place, Virgin Megastores, Sears, Target, Nike,
Samsung, Cingular, AT&T Wireless, Hugo Boss, Old Navy, Hudson Bay
Company and LG Electronics.
Read more on Globalshop. Read more on our retail market solutions.
Mobile News: Genki
Brings Airplane Game with GestureTek to Handheld Game Devices
In Japan, Genki Mobile has
launched an interactive game for handheld game devices that uses
GestureTek's motion-detection software. The game features a touch-free
interface. There's no need to press buttons or use a stylus. Players
achieve joystick-like device control by moving the device forward
and backward or left and right. GestureTek's software can be delivered
over-the-air to application developers or embedded directly into device
See Genki's video of GestureTek on handheld game device. Read more on GestureTek Mobile.
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