| Hudson
Bay Company's retail window becomes interactive entertainment and
advertising medium |
 GestureTek and partners
InTouch Media recently installed an interactive display and
immersive media solution for The Hudson Bay Company (HBC) that's
destined to turn heads. GestureTek's
ScreenFXT and ScreenXtremeT
technologies were
embedded in two 10' x 7.5" HBC outdoor retail windows at HBC's
Queen/Yonge store in Toronto, Ontario. The ScreenFXT
interactive
visual display system uses patented camera-enabled
gesture-recognition software to track and respond to the movements
of people nearby.
Shoppers can interact with dazzling multi-media special
effects simply by moving their hands and body. With ScreenXtremeT (the
immersive component) people's
real-time images actually appear onscreen, so they can watch
themselves as they interact with the
advertisements. Games and other
applications can also be enabled on the system. Research shows that
interactive and immersive technology engages shoppers, builds the
brand and drives store traffic like nothing else.
|
| Multiple Award
Wins for GestureTek! |
 It's the year of
award wins for GestureTek! Our gesture-controlled mobile gaming and
navigation software, called EyeMobileŽ, was the Overall Winner at the
2008 Mobile Innovation Global
Awards in Barcelona. We won because of our
innovative user interfaces that enhance the consumer
experience. We were also selected as one
of the hottest mobile applications by the NATPE Mobile++ Top 12
Awards. NATPE is an international mobile content and
technology conference affiliated with the National Association of
Television Programming Executives. Other recent accolades
include a 2008 Digital Signage Interactive Technology award for our
multi-touch surface computing table, and selection as a finalist for
Product of the Year by the Ottawa Centre for Research and
Innovation.
|
| Screen Xtreme soccer stalls sidewalk traffic
for Spanish store |
 Musgo, an upscale
design and furniture store in Madrid, Spain, was exploring new
methods of attracting consumers to their trendy
boutiques. GestureTek and its Spanish partner, Grupo Atrae,
created an immersive interactive retail window, taking
inspiration from the country's national pastime, football.
ScreenXtreme tracks bypassers and transports their real-time image
right onto a 60-inch plasma, projected through Musgo's store
window. People find themselves the star attraction in a fully
interactive soccer game, where they have the chance to 'make the big
save' as digital soccer balls are launched towards them. This
delivered something unique that draws consumers to Musgo's
dynamic display windows.
|
| GroundFX lets swimmers 'walk on
water' at leading waterpark chain |
 Two locations
within the Great Wolf Lodge chain of waterparks are using
GestureTek's GroundFX interactive visual display system to amuse and
intrigue swimmers. The
installation features a 'virtual pond' that makes people feel like
they're walking on water.
Intelligent, camera-enabled body tracking software makes
water ripple and pools of fish scatter every time a user takes a
step or moves their body, creating an exciting virtual
experience.
|
| GestureXtreme virtual reality gaming system featured
in Intel booth at CES trade
show |
 The Intel Booth
at the 2008 Consumer Electronics Show featured GestureTek's
gesture-enabled PC-based games on Mobile Internet Devices based on
Intel low power technologies.
GestureTek's GestureXtremeŽ virtual world experience
transports a person's image into a computer-generated landscape,
with no special gear or equipment required. Players can see themselves
onscreen as they maneuver thrilling adventure simulations or
interact with onscreen characters and objects in real-time.
 Body motion controls the
interaction, giving users an unencumbered full-body immersive
experience. GestureXtreme also comes as a 'FUNCAM', a
portable unit that can be installed in any public space or
retail location.
|
| Europe gets first look at
multi-touch table at ISE |
 This January,
GestureTek exhibited for the first time ever at a European trade
show, showcasing many of the exciting technologies that the company
has delivered to its European clients. On display was GestureTek's
futuristic illuminate multi-touch computing table.
It's one of the world's first surface computing solutions
that offers dual-command interactivity for games, special effects,
multi-media presentations, and specialized applications such as
photo manipulation. The table is being used in novel ways by bars,
nightclubs, a/v integrators, location-based entertainment facilities
and corporate showrooms to engage patrons, educate clients, and
create a high-tech brand image.
|
| Toronto nightclub
features GroundFX as interactive art |
 The ultra-hip
CiRCA, launched in November as Toronto's premiere nightclub in a
highly competitive market, was looking for an interactive display
system that not only contributed to the club's visual appeal but
also provided a fun and engaging experience for patrons. CiRCA
installed GestureTek's patented GroundFX interactive floor system in
front of one of the club's 'living-art' installations, where
performers are encased within glass windows. When CiRCA was
planning a gala party, organizers arranged for the GroundFX content
to reflect the evening's specialized theme: dynamic content
succeeded in enticing people to engage with the display's dazzling
visual effects.
|
| ScreenXtreme immersive advertising technology used in
RepairTech booth at CES
tradeshow |
Warranty service
provider RepairTech used GestureTek's ScreenXtreme system with
ActiveX plug-in on a giant 50" plasma screen to drive traffic to
their booth at the 2008 Consumer Electronics Show. The ScreenXtreme immersive
advertising solution delivers an immersive virtual experience for
passers-by, enabling them to manipulate the 3-D graphics that
surround them on the screen, simply by moving their hands and body.
ScreenXtreme comes
with over 30 pre-programmed incredible special effects,
including effects that
simulate swimming, juggling or wiping away a hazy mist to clear the
view. ActiveX controls enable any existing digital signage solution
that works on the Microsoft Windows Operating System to run
ScreenXtreme immersive interactive software as a sub-window within
the overall solution.
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