GestureTek/Imagination Launch AirTrack, World’s First Hand-tracking Unit, for Shell Group.

 

TORONTO, ONTARIO – (December 19, 2007) – GestureTek Inc. - world leader and patent-holder in camera-enabled gesture interfaces for interactive displays -  today launched its revolutionary new AirTrack System, and announced the first installation for Fortune 500 client, Shell Group. AirTrack is a compact hand-tracking unit that allows users to control interactive multi-media content on any computer or display screen by making simple hand motions above the unit.  No interface device is required.

Imagination, a global design and communications agency representing Shell, approached GestureTek after several successes with GestureTek’s leading-edge point and control technology for other clients, including Ford, Samsung, Bell Canada and the Singapore Infocomm Development Authority.  Imagination was looking for the latest innovation in gesture interface technology.  The new, ultra-modern AirTrack system was ideal for Shell’s tradeshow booth, offering a sleek, streamlined design that fit perfectly with the futuristic, minimalist look that Imagination was striving for. 

AirTrack made its debuts at the Dubai Airshow and at the World Energy Congress in Rome, where the system allowed event attendees to interact with dynamic multimedia presentations simply by pointing.  “Judging by user response, AirTrack is the new gold-standard for display technologies,” said Peter Brooks, Head of Production Technology at Imagination.

“Increasingly, clients are demanding portability and flexibility in their point and control technologies, and AirTrack was created with that in mind,” says Vincent John Vincent, President of GestureTek.  “Its small, streamlined design makes the technology unobtrusive and helps give displays a futuristic feel.

Measuring approximately 12” x 3” x 5”, AirTrack is small enough to carry in a laptop bag, making it the ideal tool to captivate audiences during boardroom presentations.  While AirTrack’s small size lends itself to intimate venues such as showrooms, presentation centers, conference rooms, boardrooms and offices, the system is powerful enough for any large trade show, exhibit or public display.  AirTrack interfaces with any sized screen, delivering precise computer control regardless of its distance from the display.  Configured for plug and play usability, the system is highly reliable and is designed to respond to the subtlest of gestures, for pixel by pixel control in all lighting conditions.

“We anticipate significant interest in AirTrack from museums, science centers, design agencies and trade show planners, as well as from Fortune 500 companies for their corporate boardrooms, showrooms and presentation centers,” says Mr. Vincent. 

GestureTek has also identified a growing market in the financial services and healthcare sectors for touch-free computer interfaces, because of their hygiene benefits.  Automated teller machines, for example, can be made touch-free with GestureTek technology, as can computer systems used in clean rooms and healthcare facilities.

With multiple patents covering video gesture control technology, and over 20 years of experience developing state-of-the art interactive and immersive multi-media displays and presentation systems, GestureTek is the world leader in the field of computer vision control technology.  The AirTrack System is the latest in a long series of exciting and innovative offerings from GestureTek.

View AirTrack Product Video at [link].  
View AirTrack Web Page at [link].
View AirTrack Business Case at [link]

For more information contact:
Patti Jordan, Director Marketing & Communications, GestureTek Inc.
(416) 340-9290 x 274 patti.jordan@gesturetek.com

Jo Moore Marini, Account Executive, SS PR, (719) 634-8055 jmoore@sspr.com

About GestureTek Inc.
GestureTek is the pioneer, patent-holder and world leader in computer vision control and gesture-recognition technologies for information, presentation and entertainment systems.  The company’s revolutionary video gesture control software lets users control interactive content, access information, manipulate special effects or immerse themselves in an interactive 3D virtual world - simply by moving their hands or body. In the past 20 years, GestureTek has delivered nearly 4000 interactive displays, kiosks, exhibits, games and other interactive solutions for museums, science centers, location-based entertainment facilities, retail stores, real estate presentation centers, corporate boardrooms and showrooms, television networks and game developers.  The technology is also used by advertisers and marketers to make their digital signs and advertisements interactive and immersive.  Healthcare organizations specializing in rehabilitation, sensory stimulation, activation and recreation also use GestureTek’s technology for virtual therapy. GestureTek has approximately 2,500 clients, including leading organizations and Fortune 500 companies such as CNN, NASA, BMW, Ford, Oracle, Intel, IBM, Federal Express, Autodesk, Panasonic and more.  Software licensees include Microsoft, Sony, Hasbro and various mobile game developers. GestureTek is headquartered in Silicon Valley, with additional offices in Toronto, Ottawa, New York City and Asia. GestureTek was formerly known as JesterTek. For more information visit www.gesturetek.com or call (800) 315-1189.