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MAPLE LEAF SPORTS & ENTERTAINMENT LAUNCHES FAN-FRIENDLY INTERACTIVE FLOOR AT AIR CANADA CENTRE
Intouch Media Group
June 4, 2008
(TORONTO, ONTARIO – June 4, 2008) – Intouch Media Group Inc. and GestureTek Inc., today announced the installation of a revolutionary interactive visual display media solution for Maple Leaf Sports & Entertainment (MLSE).
Intouch Media installed GestureTek’s GroundFX interactive display system just prior to the Toronto Raptors’ first home playoff series at Toronto’s Air Canada Centre, at Gate 1 adjoining the Bank of Montreal FanZone. The system was designed to both entertain and inform Raptor fans before and after the playoff games. Using sophisticated cameras and body tracking software, GroundFX intelligently responds to the subtlest of body movements to projects dynamic interactive multimedia content or interactive games onto the floor.
Among the special effects used in the Air Canada Centre’s display, a ‘wipe and reveal’ effect displays the Raptor claw, which can be ‘gelled’ with a wave of a fan’s hand, and then swept away to reveal the BMO logo stating that they are a Proud Sponsor of the Toronto Raptors Playoffs. A series of eight interactive player images are displayed with a variety of interactive effects, along with creative ads promoting playoff tickets and Raptor memorabilia such as hats and jerseys, and the new playoff slogan Are You RED-Y?
“Positive fan reaction, as well as research statistics that show advertising effectiveness versus traditional static ads, have inspired Maple Leaf Sports & Entertainment to use GroundFX to promote future games and promotions for the Raptors and Toronto Maple Leafs,” said David Leetham, Director, Sales & Marketing, Intouch Media Group.
“Gesture control has ushered in a new era for advertisers and marketers. Other new interactive technologies that excite and engage fans include immersion and multi-touch. With immersion, people see their own image in the heart of an interactive advertisement, and can watch themselves as they bring the display to life with hand and body movement. With multi-touch, people have Minority Report-style interactivity, and are able to control information by dragging and rotating their hands across a computing surface.”
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