GestureTek to Showcase Revolutionary Interactive Displays and Immersive Media Solutions for the Retail Industry at 2007 In-Store Marketing Expo

Gesture-Recognition Technology Enhances Customers’ Retail Experiences – and Sales

CHICAGO, IL – (September 25, 2007) -- GestureTek Inc. - the pioneer and world leader in computer vision technology and provider of revolutionary gesture-based interactive solutions for nearly twenty years – will exhibit its innovations for retailers at the In-Store Marketing Expo in Chicago’s McCormick Place September 26th and 27th, 2007.

Retailers all over the world utilize GestureTek technology so their customers can control and interact with dynamic multi-media content; access information within interactive displays; and even entertain themselves in-store by immersing themselves in a 3-D virtual world.

GestureTek’s patented video-gesture-control systems power a wide variety of products in the areas of point and control technology, responsive media, immersive experiences and surface computing. 

“Each GestureTek product meets a different retail need, yet each serves to deliver a more memorable customer experience, create more engaging interactive advertising, increase in-store traffic and ultimately increase sales,” says Vincent John Vincent, President and Co-Founder of GestureTek.

Overview of GestureTek’s technology for retailers:

GestPoint™ - a rich “point-to-click” computer interface to convert hand gestures into direct mouse control for interactive displays, signage, advertising, public information systems and retail display windows. Systems can deliver single or multi-user/multi-touch functionality.

Gesture FX™ - an eye-catching visual display system that intelligently responds to body motion, projecting dynamic multi-media content and advertising onto any floor, wall, table, bar or counter. 

Gesture Xtreme™ - an immersive experience that projects a user’s real-time full-body image into a computer-generated game, where they see themselves interacting with characters and objects.

Screen Xtreme™ - a digital display/signage solution that takes brand promotion to a new level of interactivity, projecting a user’s image into a display or ad where they see themselves manipulating images and special effects.  It comes turnkey, or as a window on an existing digital signage solution. 

Selected GestureTek retail customers:

Children’s Place - With the Gesture Xtreme “FunCam”, kids have fun and build coordination skills as they see themselves interacting with onscreen objects and characters. 
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Virgin Megastores - GestureTek created an eye-catching interactive floor display to enhance the creative shopping experience customers have come to expect.
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Cingular/AT & T’s Wireless - GestureTek’s Ground FX visual display system helps sell mobile phones in a fun and interactive way at the company’s L.A. store. 
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Gillette - GestureTek’s Screen Xtreme promoted Venus Breeze razors. Women’s real-time images were magically captured and projected onto a dynamic advertisement that they could manipulate with body motion.
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Samsung –GestureTek created a stunning interactive orientation table for the Samsung store in New York’s Time Warner building, along with engaging interactive retail signage.
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About GestureTek
GestureTek is the world leader in computer vision for gesture-based control of information and entertainment systems and displays. For over 15 years GestureTek's gesture recognition technology has been employed in a wide array of applications and environments where the user is either stepping on, or into, an interactive floor or wall projection; pointing at a display from any distance; or having their real-time actual video image immersed on the screen. Public installations and kiosks appear in multiple markets: museum and science centers, military control rooms, clean rooms, location-based entertainment facilities, retail locations, physical rehabilitation programs, interactive floors/windows and interactive billboards. Consumer applications include home PC, console gaming, toys and mobile devices. Clients include CNN, NASA, BMW, Ford, Oracle, Intel, IBM, Federal Express, Panasonic and more. GestureTek is headquartered in Silicon Valley, with additional offices in Toronto, Ottawa, New York City and Asia. GestureTek was formerly known as JesterTek.

For more information contact:
Patti Jordan
Director Marketing & Communications, GestureTek Inc.
(416) 340-9290 x 274 patti.jordan@gesturetek.com