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The latest news relating to ScreenXtreme™.

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GestureTek Exhibits Interactive Entertainment and Display Systems for Nightclubs and Bars.

GestureTek unveils electronics-free "Wii-like" control wand at Toy and Game Shows.

Any digital sign or advertising screen transforms into an immersive interactive experience for consumers

CES exhibitors use GestureTek’s gesture-recognition software to give their booth a futuristic feel

GestureTek's ScreenXtreme immersive display system puts consumers into the brand message
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Gillette - Pierce Promotions

women's product promotion immersive digital sign

Features view the venus demonstration video

August 2007 -- Pierce Promotions,  an experiential marketing agency based in Portland, Maine, was looking for a unique, awe-inspiring and utterly engaging interactive digital display solution to liven up their cross country promotional tour for Gillette’s Venus Breeze razor for women.

GestureTek had worked very successfully with Pierce Promotions on previous product tours, utilizing the GestureXtreme immersive interactive media system based on GestureTek’s patented camera-enabled gesture-based control technology.

For the Venus Breeze promotion, women’s real-time images were captured as they passed by and magically projected in real-time onto a dynamic interactive display.  Women were enthralled as they saw themselves immersed into the heart a soothing beach environment, complete with floating flowers, the Breeze logo and other special effects that women could control and manipulate simply by gesturing with their hands and body.

ScreenXtreme achieves such amazing effects by using GestureTek’s unique patented, camera-based technology that tracks, captures, and displays users’ movements in the proximity of the display screen.  Users' gestures manipulate graphics that encircle them on the screen. GestureTek can quickly apply advertisers' brands and product imagery to any of the company’s long list of standard templates, or develop customized immersive, interactive multi-media solutions to meet any client requirement.

Despite being one of several multi-media attractions on the promotional tour, the Venus Breeze installation enjoyed phenomenal public acclaim, and the ScreenXtreme system proved to be integral in capturing the public’s imagination and creating powerful brand engagement.

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GestureTek technologies have international patent protection. U.S. patents include: 5,534,917 (Video Gesture Control Motion Detection);
7,058,204 (Multiple Camera Control System, Point to Control Base Patent); 7,421,093 (Multiple Camera Tracking System for Interfacing With an Application);
7,227,526 (Stereo Camera Control, 3D-Vision Image Control System); 7,379,563 (Two Handed Movement Tracker Tracking Bi-Manual Movements);
7,379,566 (Optical Flow-Based Tilt Sensor For Phone Tilt Control); 7,389,591 (Phone Tilt for Typing & Menus/Orientation-Sensitive Signal Output);
7,430,312 (Five Camera 3D Face Capture).

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