GroundFX® brings the floor beneath you to life
GestureTek's GroundFX Interactive Floor Brings the Ground to Life for Visitors to Montreal's Bell Center
GestureTek's GroundFX technology at the Bell Center in Montreal was used to project interactive images of the Ford Fusion. Ford Canada chose this innovative technology to showcase their automobile innovations because Ford is all about creating a reaction. And what a reaction GestureTek creates! By walking on the images, people immediately make things happen to the advertisement.
For example, a red Ford Fusion magically changes colour. In another interactive scenario, little atoms appear on the image, which can be kicked around 'soccer-style' by patrons simply by moving their feet. Finally, interactive images and content highlighting the safety features of Ford's vehicle can be controlled by users as they step on the display.