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GroundFX™ IS CROSSING OCEANS, AND JUMPING IN FEET FIRSTGestureTek’s FIRST MAJOR CONTRACT IN MAINLAND CHINA
Toronto, Ontario – May 15, 2006 – GestureTek Inc. announced today that it has been awarded the company’s first major contract in mainland China, for its patented GroundFX Interactive Projection Signage system. The contract, which was executed through GestureTek’s Shanghai based partner, Tose Software, will see DynaMedia, a Digital Signage company, installing over 200 GroundFX systems in shopping malls throughout China. These unique systems will offer the shopping public an exciting, interactive advertising experience. This is a major extension of GestureTek’s world-wide reach, having already installed GroundFX in many venues across North America, including Angels Stadium in Anaheim, California, the American Airlines Center in Dallas, Texas, and the Air Canada Centre in Toronto, Ontario Canada.
GestureTek Inc., the patent owner and leading edge company in computer human interfacing through video cameras, created GroundFX by applying their video analysis to floor and wall projection. Their ability to track people’s movements and actions allows people to control and manipulate GroundFX multimedia content, by simply stepping into the projection. GroundFX is the only product of its kind to integrate interactive 2D and 3D visuals with sound, thus enhancing the interactive feature and further immersing consumers into the advertising environment.
The inclusion of the advertising market and mediums for this market in China is a natural and logical progression for the GestureTek GroundFX offering, as China's advertising industry has developed rapidly. The Chinese government has also provided opportunities for foreign advertising companies to implement major campaigns in China. Opening the market is conducive to the development of China's advertising industry and its exchanges with foreign counterparts.
Because of the nature fo this interactive engagement, customers that experience the GroundFX System tend to have greater recall ratio than other ad mediums in the same locations. They also tend to tell others about it. Even those just observing others interacting tend to have the same dynamics; thus showing the power of the medium.
This new advertising experience has the ability to transform the way consumers respond to brand building in public spaces. With the GroundFX system, the engagement with the brand advertising is as fun and informative for those who directly interact with the system as for those who observe this interaction.