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Screen Xtreme used to create interactive store window for L'Oreal GestureTek's supplier in Portugal, sensory branding agency My.Sensys, created an interactive window for La Roche-Posay, a French cosmetic brand from the L'Oreal Group. They used GestureTek's patented Screen Xtreme system to engage consumers emotionally by developing an innovative and full-body interactive experience, in their flagship store located in one of the biggest malls in Portugal. Using Gesturetek's ScreenXtreme in a 52" LCD located in the store window they were able to create an exciting interactive window, in which both adults and children saw their live, real-time image immersed on screen as they moved and interacted with the surrounding animation elements, to discover the different branding content and to interact with the La-Roche Posay's visuals. This immersive and gestural storefront was the first to be implemented in Portugal. Passers-by were invited to discover La Roche-Posay's universe by using simple gestures and body movement. By combining relaxing water effects with a full-body immersion in branding contents consumers had the opportunity to feel virtually the benefits of La Roche-Posay's products for very sensitive skin. ScreenXtreme revolutionizes public space advertising and entertainment. This immersive interactive digital signage and display solution transports people's real-time images right into the heart of a digital display, advertisement or computer-generated environment. People see themselves onscreen as they control dynamic images, advertisements, games and special effects. They become completely engaged in an immersive full-body experience as they interact with the onscreen content. LA ROCHE-POSAY INTERACTIVE STOREFRONT from GestureTek on Vimeo. |