L'Oreal Interactive Store Window

Immersive interactive retail advertising display
Installation Shots
Immersive interactive retail advertising display      
Immersive interactive retail advertising display      

 

Screen Xtreme used to create interactive store window for L'Oreal

GestureTek's supplier in Portugal, sensory branding agency My.Sensys, created an interactive window for La Roche-Posay, a French cosmetic brand from the L'Oreal Group. They used GestureTek's patented Screen Xtreme system to engage consumers emotionally by developing an innovative and full-body interactive experience, in their flagship store located in one of the biggest malls in Portugal.

Using Gesturetek's ScreenXtreme in a 52" LCD located in the store window they were able to create an exciting interactive window, in which both adults and children saw their live, real-time image immersed on screen as they moved and interacted with the surrounding animation elements, to discover the different branding content and to interact with the La-Roche Posay's visuals. This immersive and gestural storefront was the first to be implemented in Portugal.

Passers-by were invited to discover La Roche-Posay's universe by using simple gestures and body movement. By combining relaxing water effects with a full-body immersion in branding contents consumers had the opportunity to feel virtually the benefits of La Roche-Posay's products for very sensitive skin.

ScreenXtreme revolutionizes public space advertising and entertainment. This immersive interactive digital signage and display solution transports people's real-time images right into the heart of a digital display, advertisement or computer-generated environment. People see themselves onscreen as they control dynamic images, advertisements, games and special effects. They become completely engaged in an immersive full-body experience as they interact with the onscreen content.

LA ROCHE-POSAY INTERACTIVE STOREFRONT from GestureTek on Vimeo.